EU to implement new origin labeling

Chicken_BBQ_blogBeginning in 2015, the European Union (EU) will require origin labeling on certain meat products.

The measure, which was approved by a majority of member states in the Standing Committee on Food Chain and Animal Health last week, will require origin labels on chilled, frozen and fresh pork, poultry, sheep and goat meat. In addition to origin, the labels also will include information on where the animal was raised and slaughtered. Similar rules already exist for beef products.

“Under these rules, EU consumers will be able to know where the meat they buy comes from – a demand they clearly have expressed,” a statement from the EU read.

The rules will go in effect on April 1, 2015 to allow businesses to come into compliance with the rules. It originally was proposed in September.

Country-of-origin labeling (COOL) recently went in effect in the U.S.; however, the law is at the center of a legal battle and a trade dispute that has been submitted to the World Trade Organization for review.

For a breakdown of the labeling terms, click here.

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