Food porn and you

Everyone knows food porn on the internet when you see it. That tantalizing photo of seasoning-rubbed brisket seductively sizzling away on an applewood-fired grill. How you want it.

Or if that doesn’t suit your fancy, how about a decadent slice of multi-layered chocolate cake, with bounteous beds of chocolate mousse, fudge and ganache between the layers, and the whole thing drenched in molten buttercream chocolate frosting? Please and thank you.

Food porn. We know it may not be good for us, but we just can’t look away.

A vegetable and juice company, Bolthouse Farms, knows we interneters are addicted to food porn, and decided to do something fun about it.

Bolthouse Farms has created the Food Porn Index, a site that tracks how often a number of food-related hashtags are used on Twitter and Instagram.

In an article for NPR, Todd Putman, Bolthouse’s chief officer for marketing and innovation, was quoted as saying: “What better way than to have a little bit of a laugh around something that’s quite serious, which is the way the people eat in this country. We all know [our eating habits are] out of whack, out of balance, and you can clearly see that mathematically.”

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