In a social media era, brand protection starts with food safety

“It takes 20 years to build a reputation and five minutes to ruin it.” This quote from business magnate Warren Buffett, adorning the cubicle walls of public relations and communications experts everywhere, should also hold a place in the heart of food safety managers. In an era of rapidly spreading information, food safety incidents […]

CDC apologizes for ruining muffins with tick awareness message

The U.S. Centers for Disease Control and Prevention (CDC) made a social media splash recently with a tweet that went viral.

“Ticks can be the size of a poppy seed,” tweeted the agency, alongside two close-up photos of a poppy seed muffin. “Can you spot all five ticks in this photo?”

Suddenly, the muffin didn’t […]

Nature vs. nurture: How we use social media

How do you interact with social media? Are you that person who provides friends with a constant stream of photos, articles and witty quips on your profile? Maybe you’re a more passive user, dropping the occasional “like” or comment here and there. Maybe, unlike an estimated 2.8 billion people worldwide, you don’t even use social […]

Introducing: @neogencorp on Instagram!

Neogen Corporation is now on Instagram, featuring the latest and greatest images from products and faces from around the company.

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System helps detect foodborne illness through Twitter

As the old adage goes, you are what you eat, but in this case it’s what you tweet that may be more important.

Researchers at the University of Rochester have developed a system called nEmesis that analyzes millions of tweets to zero-in on people posting about foodborne illness after visiting a restaurant. The system not […]